STRONG BRAND.
SMARTER GROWTH.
As your marketing partner I build the full marketing engine for lifestyle and e-commerce brands.
From brand and product positioning, communication to paid and organic campaigns and growth systems built for international expansion.
With data tracking, forecasts and budget optimization in place, every decision is guided by numbers, not guesswork.
Strategy, execution and guidance all in one place.
You’re a founder, executive or entrepreneur with vision and expertise, but your growth feels stuck between inconsistent marketing and fragmented execution.
This is where structure and focus change the game, turning your strategy into action that works.
For a brand that grows smarter, earns trust and opens the right doors.
How we can work together.
Choose the path that fits where you are in your growth journey.
Brand Clarity
Sharpen your story and audience focus.
Ideal for: Established teams that need a quick reset on messaging and positioning.
Growth Bootcamp
Build structure, strategy, and a growth engine that scales.
Ideal for: Solo founders or lean teams ready to accelerate with focus.
Consulting
Partner
Ongoing senior-level guidance and strategic execution.
Ideal for: Funded startups and scaling brands seeking a trusted fractional CMO.
Hi, I’m Tugba.
I’m a growth and marketing consultant with 12+ years of experience helping lifestyle brands find their voice, structure their strategy, and scale without losing focus or momentum.
Over the years, I’ve built and led international teams across Europe (including the UK and Switzerland) and the US, working both in-house and as a consultant. From launching my own brand, Aynen Berlin (now shipping to 14 countries), to driving growth in 30+ international markets for fashion, wellness, and consumer brands, I’ve partnered with founders, scale-ups, and global teams at companies like John Reed, SumUp, and Metro.
What I’ve seen again and again is brands rushing to launch without strong positioning, or investing in tactics that don’t move the needle. That’s where I come in.
My approach combines sharp strategy with creative clarity. I help you cut through noise, align your brand and build systems that support sustainable growth. It’s not about doing more. It’s about doing what matters with focus, consistency and a strategy that fits.
If you’re looking for someone who gets the big picture and helps you move step by step with intention, let’s talk.
The Experience in Their Words.
Marina, Magata Founder
“As a sustainable Italian fashion brand, we needed to reposition ourselves in a way that truly reflected our values while also driving growth. Tugba guided us through refining our product story, sharpening our brand direction, and aligning our social media and offline events strategy. Her approach gave us more structure and focus, which has helped us communicate our values more clearly and build stronger connections with our audience. It was exactly the clarity we needed in a competitive industry.”
Matt, HHH Media Founder
“Working with Tugba gave me clarity on how to position and grow my agency. She helped me articulate what makes us different, refine how we present our services, and set up a clearer path to reach the right clients. The frameworks she introduced have already changed how I approach conversations with prospects, making our pitch more confident and effective. Tugba combines strategic insight with practical tools that you can immediately put into action.”
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