Selected work and impact.
Aynen Berlin.
Industry: Fashion
Website: www.aynen-berlin.de
Background
Aynen Berlin is a high-end, sustainable streetwear brand built on cultural storytelling, community, and limited drops. The vision was to create something rare in a crowded market: pieces that are not mainstream, but unique, high-quality, and meaningful for people who seek individuality and authenticity.
My Role
As co-founder, I built Aynen from scratch as a bootstrap and oversaw everything from creative direction to growth strategy, paid campaigns, influencer collaborations, and international expansion. I also curated offline experiences such as pop-up events to bring our community together and connect with customers in a personal way.
Impact
Aynen quickly grew into a brand with reach across 14 European countries, yet the recognition went far beyond numbers. Our pieces were discovered organically by respected artists and DJs, who wore them at gallery openings and international music festivals on their own shows. CeeCee Magazine featured our drops without us ever pitching, which was an unexpected and big honor.
Because Aynen operated as an online-only brand, our pop-up events became a rare space to meet the community face-to-face. Over time, it grew into something bigger: customers traveling to Berlin would message us to ask if a pop-up was happening during their visit, simply so they could connect with us and the wider Aynen community. That sense of belonging and excitement validated that we were building more than a clothing line, we were shaping a cultural movement.
The brand also began inspiring others. Aspiring entrepreneurs reached out for advice and business tips, asking how to launch their own ventures and build sustainable growth. Knowing Aynen sparked not only loyalty among customers but also inspiration among peers has been one of the most meaningful outcomes of the journey.
Magata.
Industry: Fashion
Website: magata.co
Background
Magata is an Italian sustainable fashion brand founded by Marina. With a mission to merge ethics and aesthetics, the brand had strong values but lacked the clarity to cut through in a saturated market.
My Role
I partnered with Marina to refine Magata’s product story, strengthen the overall brand direction, and ensure consistency across channels. Together we worked on aligning offline events with the digital presence, sharpening the way values were communicated, and giving Marina more confidence to embody the brand as its founder.
Impact
The transformation was both strategic and personal. Magata’s values became easier for audiences to connect with, engagement improved, and the brand started to stand out more clearly against competitors. Marina herself felt more assured in representing her brand and telling its story. What began as a brand with scattered signals evolved into one with clarity, resonance, and a stronger bond with its audience.
HHH Media.
Industry: Digital Agency
Website: hhh.media
Background
HHH Media is a digital agency working at the intersection of performance marketing and the creator economy. The founder, Matt, had built an agency with strong work, but the story felt fragmented across different projects and audiences.
My Role
I worked with Matt to clarify the agency’s positioning, refine the way services were presented, and bring more consistency to how he communicated the value of his work. This was not about reinventing what he had built, but about bringing focus to what made HHH Media unique and making sure his voice carried authority in a competitive space.
Impact
The clarity we achieved reshaped how Matt approached conversations with potential clients. He became more confident in pitching, more consistent in messaging across his platforms, and better equipped to communicate why HHH Media stands out. What began as a strong agency with scattered storytelling turned into a clear, confident presence that accelerates growth. For Matt, the shift was not just about gaining clients, but about finding a stronger identity for his agency and himself as a founder.