Privacy Policy

1. Data Protection at a Glance

General Information

This Privacy Policy provides a simple overview of what happens to your personal data when you visit this website. Personal data is any information that can identify you personally. Detailed information about data protection can be found in the sections below.

Data Collection on This Website

The website operator is responsible for data processing on this site. Contact details can be found in the section “Controller Information” below.

How we collect your data:

  • Data is collected when you provide it (for example, by filling out a contact form).

  • Other data is collected automatically by our IT systems when you visit the website (for example, browser type, operating system, or time of page access).

What we use your data for:

  • Part of the data is used to ensure proper website functionality.

  • Other data may be used to analyze user behavior in order to improve our services.

Your rights regarding your data:
You have the right at any time to receive free information about the origin, recipient, and purpose of your stored personal data. You also have the right to request correction, restriction, or deletion of this data. Furthermore, you can object to certain processing activities or revoke your consent for the future.

2. Hosting

Our website is hosted by:

Squarespace
Squarespace Ireland Ltd, Le Pole House, Ship Street Great, Dublin 8, Ireland.

Data collected on this website is stored on Squarespace servers. For more details, see:
https://support.squarespace.com/hc/en/articles/360000851908

External Hosting:
We may also use additional hosting providers to ensure a secure and reliable website service. These providers process your personal data only according to our instructions and within the scope of GDPR.

Current external hoster:
one.com
Carlsgatan 3
211 20 Malmö
Sweden

3. Controller Information

The controller responsible for data processing on this website is:

Tugba Yalinkaya
Saarbrückerstr. 33
10405 Berlin

E-Mail: contact@tystrategy.com

The controller is the natural person who decides alone or jointly with others on the purposes and means of processing personal data.

4. Data Processing on This Website

Cookies

Our website uses cookies. Cookies are small text files stored on your device that do not harm your computer. They make our site more user-friendly, efficient, and secure.

You can configure your browser to notify you about the use of cookies and allow cookies only in individual cases. Disabling cookies may limit website functionality.

Contact Form

If you contact us via the contact form, your details (including contact data provided by you) will be stored to process your inquiry. We do not share this information without your consent.

Scheduling with Calendly

To schedule appointments, we use the service Calendly. The provider is Calendly LLC, 115 E Main St Ste A1B, Buford, GA 30518, USA.

When you use the booking form, the data you enter (such as name, email address, information provided in the form, and chosen appointment) is transmitted to Calendly and stored there. This data is used exclusively for organizing and conducting the appointment.

Data may be transferred to the USA. Calendly relies on EU Standard Contractual Clauses as safeguards for international data transfers.

Legal basis: Art. 6(1)(b) GDPR (performance of a contract or pre-contractual measures) and Art. 6(1)(a) GDPR (consent, if given).

Further information on data processing by Calendly can be found here:
https://calendly.com/privacy

Analytics Tools and Third-Party Services

This website uses third-party tools (for example, Google Analytics, Meta Pixel, Google Tag Manager) to analyze user behavior and improve marketing. These services may transfer data to servers outside the EU (for example, USA). We ensure such transfers are based on standard contractual clauses or equivalent safeguards.

5. Your Rights

  • Right of access: You can request information about your stored personal data.

  • Right to rectification and deletion: You can request correction or deletion of your data.

  • Right to restrict processing: You can request limits on processing in certain cases.

  • Right to object: You may object to processing for reasons relating to your personal situation.

  • Right to data portability: You can receive your data in a machine-readable format.

  • Right to lodge a complaint: You may contact the competent supervisory authority if you believe your data is processed unlawfully.

6. Remarketing and Retargeting

Our online services use technologies that display ads tailored to users and increase the reach of our website. This is known as remarketing or retargeting. Based on past visits to our site, third-party providers show our ads on other websites. For this purpose cookies or comparable identifiers may be used.

Processing takes place only with your consent given via the cookie banner. You can withdraw consent at any time in the cookie settings with effect for the future.

We do not usually combine this data with information that would identify you personally. If you do not want remarketing, you can disable cookies for advertising purposes in your browser or use the opt-out options listed below.

Google Remarketing / Google Ads

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit our website, Google uses cookies to recognize your device and to show interest-based advertising within the Google advertising network. Your browser may be linked to your Google account if you are signed in. Data can be transferred to servers in the USA. Google relies on EU Standard Contractual Clauses.

Legal basis: Art. 6(1)(a) GDPR (consent).
Purpose: Analysis of user behavior and display of interest-based advertising.
Opt-out: You can disable personalized advertising in Google’s ad settings:
https://adssettings.google.com/
Further information: https://policies.google.com/privacy

Meta Custom Audiences (Facebook Pixel)

Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
Our website uses the Meta pixel to measure conversions and to build target groups for advertising on Facebook and Instagram. The pixel records actions on our site and can link them to users who are logged in to Meta services. Data can be transferred to servers in the USA. Meta relies on EU Standard Contractual Clauses.

Legal basis: Art. 6(1)(a) GDPR (consent).
Purpose: Measurement of ad effectiveness and display of interest-based advertising.
Opt-out: You can control ad preferences in your Meta account or object to personalized advertising here:
https://www.facebook.com/adpreferences/
Privacy information: https://www.facebook.com/privacy/policy/

7. Plugins and Tools

Google Fonts

This site uses Google Fonts for consistent display of fonts. When you open a page, your browser loads the required fonts from Google servers. Further information:
https://developers.google.com/fonts/faq

Source

This privacy policy is based on the GDPR and adapted from https://www.e-recht24.de