Growth consultant offering brand clarity and strategic direction for scaling businesses.

Hi, I’m Tugba.

Marketing & Growth Consultant, Scaling Lifestyle & E-Commerce Brands

With 12+ years of experience, I’ve helped lifestyle and e-commerce brands find their voice, sharpen their strategy, and scale across international markets. I combine tangible strategy with hands-on execution so you get both focus and measurable growth.

Experience with global and scale-up brands.

  • Black logo with large letters 'JR' and text 'John Reed Fitness' underneath.
  • SumUp
  • Aynen Berlin
  • Metro
  • Magata
  • HHH Media. Matt Buccelli.
Creative strategy session focused on actionable steps for sustainable growth.
Helping lifestyle brands scale with strategy, systems, and clear messaging.

Working Together.

When we work together, you’ll get a balance of sharp strategy and hands-on execution. My focus is on cutting through the noise so your brand can grow with focus and consistency.

What this looks like in practice:

Growth consulting framework: Positioning clarity, focused strategies, execution systems, and sustainable scaling.
Business strategy planning session with actionable growth insights.

The Journey.

I’ve spent the last 12+ years helping lifestyle and e-commerce brands find their voice, structure their strategy, and scale with focus.

My career has taken me across Europe (including the UK, Switzerland) and the US, leading international teams both in-house and as a consultant. I launched my own brand, Aynen Berlin, now shipping to 14 countries, and I’ve led growth in more than 30 international markets for fashion, wellness, and consumer brands.

I’ve had the chance to work with founders, scale-ups, and global teams at companies like John Reed, SumUp, and Metro. These experiences shaped how I work today, combining sharp strategy with hands-on execution to create growth that lasts.

I believe growth is not about doing more, but about doing what truly matters with focus.

Questions That Matter.

  • Launching my own brand while leading growth for global companies. It gave me a unique perspective, knowing both the entrepreneurial hustle and the corporate scale-up mindset.

  • I help brands cut through the noise. My strength is turning complex challenges into clear strategies and then rolling up my sleeves to make sure those strategies are executed.

  • I’m motivated by helping founders and teams scale without losing clarity or authenticity. Seeing a brand grow while staying true to its values is what excites me most.

  • I’m most inspired by lifestyle and e-commerce brands that want to grow without losing authenticity. I love working with founders and teams who value both creativity and structure.

  • Clients often describe me as structured yet creative, strategic yet hands-on. You’ll get clarity, focus, and a partner who is just as invested in your growth as you are.